Handmade Soap Raspberry

Palmolive Soap
William Colgate started a candle and soap making company in New York City in 1806. By 1906, the company was making over 3,000 different soaps, perfumes and other products. For example, Colgate Dental Cream was introduced in 1877. In 1864, Caleb Johnson founded a soap company called B.J. Johnson Soap Co., in Milwaukee. In 1898, this company introduced a soap made of palm and olive oils, called Palmolive. It was so successful that that the B.J. Johnson Soap Co. changed their name to Palmolive in 1917. Another soap making company called the Peet Brothers Co. of Kansas City started in 1872. In 1927, Palmolive merged with them to became Palmolive Peet. In 1928, Palmolive Peet merged with Colgate to form Colgate-Palmolive-Peet. In 1953, the name was shortened to just Colgate-Palmolive. Ajax cleanser was one of their first major brand names introduced in the early 1940s.

S.O.S Soap Pads
In 1917, Ed Cox of San Francisco, an aluminum pot salesman, invented a pre-soaped pad with which to clean pots. As a way of introducing himself to potential new customers, Cox made the soap incrusted steel-wool pads as a calling card. His wife named the soap pads S.O.S. or "Save Our Saucepans." Cox soon found out that the S.O.S pads were a hotter product than his pots and pans.

Tide
In the 1920s, Americans used soap flakes to clean their laundry. The flakes performed poorly in hard water, leaving a ring in the washing machine, dulling colors, and turning whites gray. Procter & Gamble began an ambitious mission to change the way Americans washed their clothes by replacing soap. Researchers discovered two-part molecules which they called synthetic surfactants. Each part of the "miracle molecules" executed a specific function--one pulled grease and dirt from the clothes, while the other suspended dirt until it could be rinsed away. In 1933, this discovery was introduced in a detergent called "Dreft," but it could only handle lightly soiled jobs. The next goal was to create a detergent that could clean heavily soiled clothes. That detergent was Tide®.